Friday, 18 August 2017

How To Optimize Your Blog Content For Google Search

by on August 18, 2017

 Image result for optimize blog
Every business knows how important it is to rank well in search engines. Regardless of whether you serve B2B or B2C, your industry, or your budget, you know that the first thing your audience does when they’re looking for a solution to the problem your business addresses is search for it with Google or Bing. It’s not uncommon, however, to feel that the the algorithms that decide the rankings are beyond comprehension — but it’s simply not true. Search engine optimization is a tactic that is within reach for every business, no matter how small or how old.

A major step you can take in optimizing your business’s site is to start a company blog. However, as with all things, you’ll need to understand how to do it right to make it worth the effort. Don’t worry, I’m here to help: here are the SEO pillars that you should apply to every blog you write to ensure that they make the biggest difference in your search rankings:

ALSO READ: Search Engine Optmiization Tips for Restaurant Website


Start With A Great Domain Name
When you’re picking the domain name of your blog, there are a few things you should keep in mind.

The first is that this name cannot (easily) be changed later, at least not without sacrificing at least some of the branding you’ll have worked up by that point. Because of this, if you’re tying your blog to an existing brand, make sure that it shares the name. If you’re just getting started as an entrepreneur, it’s a good idea to consider what your brand name will be, if you’ll likely have one in the future. If you’re not sure? Go for something that it unique, and communicates some of the feelings, values and unique qualities of the niche you’re planning on writing for.

ALSO READ :9 Advanced and Actionable SEO Tips for Your eCommerce Store

When you're brainstorming and considering a variety of creative options, don’t forget a crucial situation that you’ll face again and again: saying the name verbally. Keep it short and easy to remember — which means more visitors, especially if you’re aggressively marketing and networking. The key situation these two precautions help avoid: telling a potential contact about your blog, and then have them forget it a few seconds after you leave.

Search Engine Optimization Tips for Restaurant Websites

by on August 18, 2017
Restaurant website SEO search engine optimization tips

The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry.
To start, let’s define SEO. SEO (Search Engine Optimization) is the strategy used to increase website visibility organically using free on-site and off-site optimization techniques. This does not include methods involving ad spend.
There are many ways to perform search engine optimization, and there is no one “silver bullet” method to skyrocket your website to the first page of search results. It takes time and effort, but the results are well worth it. Some of the ways to optimize for search engines include, but are not limited to:
  • Keyword research and competitor analysis
  • Website structure/organization
  • Optimizing title, heading, and image tags using keywords
  • Content optimization using targeted keywords
  • Blog creation and maintenance
  • Internal linking
  • Social media accounts to build relationships and distribute content
  • Local listings in reputable niche directories
  • External linking
So let’s get down to the nuts-and-bolts of restaurant SEO. Who doesn’t love to eat out or pick up food every now and then? Whether your potential customers have had a long day and don’t feel like cooking or travelers are passing through your area in search of a great meal, people search for restaurants frequently, including on mobile devices. What’s more? These hungry customers rely heavily on reviews from Google and Bing, as well as social media sites and sites like TripAdvisor where customers leave feedback.

Must-Have Components of an Optimized Restaurant Website

With so many considerations to keep in mind, we thought it would be helpful to list of some of the basic “must-haves” for your restaurant’s website. Here they are:

User-Friendly Navigation

When organizing your website, make sure that your main navigation area is intuitive for users to navigate. Your goal is for users to find the information they need within 2-3 clicks of landing on the website. Whether it is restaurant hours, location information, online ordering, catering, or menu items, it should be quickly accessible. Avoid having too much clutter on the home page and top level menu. Prioritize what items should be listed in the main navigation and which ones can be included as drop-down items beneath the main navigation.

Mobile-Friendly Website

If you have an older website that is not mobile friendly, you have several strikes going against you. First, search engines will penalize your website because it will be deemed less valuable to users. Second, potential customers will find the website difficult to navigate, especially considering that the majority of searches are done on mobile devices. You can find website design companies who offer very reasonably priced responsive restaurant website development or, if you are tech savvy, go with a DIY web design company like Squarespace to accomplish this. Just keep in mind that DIY websites do not offer the level of support you would get with a web design firm.

Highly Visible Contact Information

mobile friendly restaurant website with highly visible contact informationYour contact information, including hours, address, phone number, location, and online ordering button (if applicable), should be prominently displayed on your website, specifically in the header, footer, and contact page. It would also be helpful to include a Google map on your contact page. Your contact information should be the first thing mobile users see when they click on your site. See an example of a responsive website (smartphone view) we did for Scali Café in Boston’s financial district to the right:

ALSO READ:  9 Advanced and Actionable SEO Tips for Your eCommerce Store

High-Quality Images

Showing poor quality images can make your establishment—and your food—look less inviting. Put your best foot forward with professional images or at least high-quality images with complimentary lighting. Optimize images by filling in the “alt image” tag and “title description” tag to give users with special needs and search engines a good idea of what the image contains.

Optimized, High-Quality Website Content

Before you start writing content for your website pages, do some keyword research and competitor analysis to see how potential customers are searching and what keywords your competition is ranking for. Check out our post on keyword research for additional tips on how to do this. If you are not comfortable doing your own research, you can enlist the help of a search engine optimization expert or SEO content writing expert to help you craft keyword-specific text.
Also, search engines can’t read images, so if you have a paper menu, consider typing it out rather than including it only as an image or a PDF.

Blog

If at all possible, consider maintaining an active blog. By providing frequent content, you give search engines a chance to crawl and index your site more often, attract more visitors, and show yourself to be an authority/expert in your niche. This, in turn, can boost your rank in search results.

Testimonials

Customers love to check out reviews from others before trying out a new eatery. Consider including testimonials on the home page or in the sidebar area of your website pages. If you get testimonials from Google, TripAdvisor, or another similar site, cite the source of the review and include a link to the external site so the user can see more reviews. (Of course, make sure the reviews are good first.)

Restaurant Off-Site SEO Tips

Once you have set up a responsive, user-friendly website with great written content and stunning images, it’s time to do some off-site SEO for better visibility in search engines. As listed above, keyword research and content/tag optimization are important for SEO. Additionally, the following are three off-site search engine optimization tactics you can employ for even more opportunities to get in front of potential customers.
  1. Create Google My Business and Bing Places for Business pages (especially Google).

    It costs nothing to set up business pages with the major search engines, and in return you will be more visible in local searches. The image below shows a typical Google business listing as it appears in search results.example of Google business page
  2. Set up social media accounts to grow a loyal following.

    Restaurants often benefit from Facebook, Pinterest, Instagram, and Twitter since they are B2C businesses. Google+ can also benefit you since posts from G+ appear in Google search results, but don’t expect a large following. Use your social media accounts to run promotions, post coupons, show pics of featured/new dishes, and more.
  3. Add your restaurant to local directories.

    If you have ever searched for a restaurant online, you have likely pulled up a plethora of review sites related to the restaurant you are interested in. Here is a starter list of directories to get your restaurant listed in to enhance your online presence and increase the likelihood of getting in front of new customers:

    Citysearch
    CitySquares
    Foursquare
    Local.com
    MenuPages (if applicable in your city)
    TripAdvisor
    Yelp
    Zomato
With a mobile-friendly restaurant website, including optimized tags, keyword-rich content, beautiful images, intuitive navigation, off-site business listings, and social media accounts, you will be well on your way to increased traffic to both your website and your restaurant.

Tuesday, 15 August 2017

6 Ways To Optimize Your Blog For SEO

by on August 15, 2017


 If you have a blog, chances here you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?

The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers 

Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
     
       1. Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com
both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites. 

        2.  Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places: 

              1. Title 
              2. Headings and subheadings 
              3. Introductory sentence 
              4. Concluding paragraph 
              5. chor text (text you hyperlink to other related pages on your site) 
              6. Title tags and meta descriptions

POPULAR READ: 9 Advanced and Actionable SEO Tips for Your eCommerce Store

A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick. 

        3. Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

        4. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

        5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

ALSO READ: Interesting Ways Technology Has Created a New Home Entertainment experience 

          6. Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!


 By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

Thursday, 3 August 2017

Top 3 Cyber Security Trends That are Keeping the Corporate World Busy

by on August 03, 2017

cyber security 
When it comes to cyber security, one line is echoing in every corner of the corporate world — Implementing fool-proof cyber-security is getting tougher with time. Busy days are ahead for cyber-security practitioners, as threat incidences are become quite frequent.
Cyber-attacks have set a new record in 2016, and these statistics from Barkly take the lid off some of the dangerous truths about cyber security.
  • Around 18 million new malware samples were detected in the third quarter of 2016.
  • Since the beginning of 2016, there are around 400 ransomware attacks every day.
  • 78 percent of people click on unknown links in emails, even when they are aware of the high risk factor.
With growing awareness for cyber-security threats, organizations are now putting all their efforts to create an upgraded network security infrastructure. Here’re the top five cyber security trends that can determine the next step of your security practitioners.
More IoT Devices Getting Connected to Corporate Networks
With new Internet of Things devices getting connected to a corporate network every day, the process of keeping cyber-security intact is getting complex. As most of the IoT devices entering a corporate network remain unsecure, hackers are likely to be pulled towards them. Unsecure IoT devices are often used as bots by hackers for DDoS attacks.
You must be aware of the sophisticated Dyn cyber-attack of October 2016. The primary source for this malicious attack was Mirai botnet, which triggered two complex Distributed Denial of Service (DDoS) attacks against the company’s managed DNS infrastructure.
This attack has initiated an important conversation over the vulnerability of IoT devices that needs to be addressed strictly now. IT managers need to be extra vigilant while overseeing IoT deployments in their enterprise.


Mobile Security Threats are On the Rise

Malicious hackers are now using smart phones to target enterprises for data theft, extortion and spying. According to the Mobile Threat Intelligence report by Skycure, nearly 4 percent of mobile devices are attacked by malware. Nearly one-third of other mobile devices are also under the high risk of cyber-attack and data exposure.
As the number of employees using the corporate data to run their own devices is increasing, organizations are getting more prone to the malicious intent of hackers.
Cloud Security is a Priority Now
More and more SMBs and big enterprises are moving to cloud computing for automating and streamlining their processes. Be it managing customer contact details, analyzing sales reports, creating a secure backup of important data, or managing the workforce, businesses are opening up to Software as a Service (SaaS). Affordability and efficiency are the most sought-after benefits of cloud computing.
Although cloud computing has its own advantages, there are many naysayers to it. More and more organizations are becoming concerned about public cloud security, after several incidences of cyber-attacks due to the breach in cloud security.



A prominent incidence of attack on cloud security is the Apple iCloud attack, which led to hackers intruding into personal Apple accounts and leaking private images of models on the web.
Hackers are taking the advantage of unmanaged or poorly-managed login credentials of third-party vendors to enter into a corporate’s network. With this, organizations are likely to have a tough time finding a SaaS vendor who ensures complete data security on the cloud.
The changing face of hacking threat is keeping the hands of cyber-security professionals full. Sophisticated attacks are frequent now, where hackers encrypt content of a website and make it recoverable only when the ransom amount is paid. Another notable form of cyber-attack is broad, spam-based attacks. And there are many more cyber-security hurdles to watch for in the days to come!


Originally published at www.techpillar.com.